TikTok is introducing a new feature that permits them to reduce the amount of AI-created videos appearing in their feeds. This initiative comes as the platform disclosed that it currently hosts in excess of 1 thousand million AI-generated clips.
Trial and Implementation
The update is in a pilot phase over the next few weeks before a global launch. This shift coincides with a increase in AI content, driven by recent content generation software.
AI Proliferation Online
It has been noted that almost 10% of the most rapidly expanding channels on another major platform only show clips produced artificially. A considerable share of this material is classified as low-quality AI content, a label for substandard, factory-style content that is frequently nonsensical or surreal.
Our research shows that many people enjoy content made with AI tools, from digital art to science explainers, and we aim to give people the option to see more or less of that, based on their own likes,” commented a company executive.
Volume and Proportions
TikTok shared that there are now over a billion videos on its network labeled as artificially created. Overall, in excess of 100 mn pieces of content are added to the service each day, making clips made by AI a minor part of its overall inventory.
How to Adjust Settings
Viewers will be able to reduce or increase the level of AI-generated videos they view by using the topic control feature in the application and selecting “AI-generated content”. Other topics that can already be adjusted under the tool include politics, fashion, cosmetics, and movement.
Platform Guidelines
The platform’s guidelines require content makers to tag lifelike artificially created content, and it prohibits malicious AI impersonations of well-known individuals or emergencies. Any believable AI video that is without a tag can be taken down under its user guidelines.
Additionally, the service will from now on apply an AI-generated tag to content produced via its proprietary AI systems, or identified by an cross-platform project for recognizing content made by AI. This measure is aimed to help prevent users from seeking to bypass the tagging system.
Educational Initiatives
The company is also establishing a $2 million AI literacy fund for specialists and groups to produce learning resources about responsible artificial intelligence. This initiative will benefit educational bodies dedicated to training programming and robotics.
Content Safety Approach
The video-sharing app has justified its moderation strategy, during debate over proposals to make redundant hundreds of review team members in the United Kingdom. The company is planning to eliminate hundreds of positions in its content moderation department in the UK capital, with labor groups and internet security professionals raising concerns that staff are being displaced by machine-led review.
A company official explained that human moderation would still have a role, but AI can shield workers by filtering out the most distressing content before it is viewed by humans. The company reported a significant reduction in shocking and graphic content seen by safety staff over the previous year due to the use of its AI tools.
“We think that it’s essential to combine staff and AI to keep the platform safe,” the official commented. “We’ll have staff as part of that process, but we also think it’s very important to reduce exposure to unsafe media as quickly as possible, which is where a lot of the machine support is really helping us work at speed.”